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Business Communication Linguistic Techniques

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University of Puerto Rico
Rio Piedras Campus
College of Business Administration[1]
Department of Business Communication in English
I.        Title:                             Business Communication Linguistic Techniques
II.      Code:                            BUEN 3010
III.    Hours/Credits:          3 hours/ 3 credits
IV.    Prerequisites:            Basic English or its equivalent
V.      Course Description
This course is designed to provide office system students with the necessary tools to improve linguistic communication skills. Reading and discussion of Business literature issues will be implemented for the development of oral and written language.  All four language skills will be emphasized in this course speaking, listening, writing and reading.
Students are made aware of Spanish interferences in the use of the English language while working with diverse business documents. Emphasis is given to business terminology and idiomatic expressions. Computer technology is used to produce documents and search for information using the internet. A selected business issue will be the trend of the course development per semester.
VI.    Course Objectives
Throughout the course students will:
1.       Read and analyze assigned business literary readings to discuss and study the main elements of the text.
2.       Improve their linguistic and presentation skills by creating, developing, and participating in oral business presentations.
3.       Improve speech and listening and speaking processes through oral presentations.
4.       Use critical analysis through reading, listening, speaking and writing.
5.       Integrate business communication issues through the use of business literary events.
6.       Write deductive and inductive documents using as a base business literary issues.
VII.                          Content and time distribution                                                                                           Contact Hours
1.       General Introduction of the course                                                                                                                    2
2.       Review the essential linguistic processes                                                                                                     4
·         Listening
·         Speaking
·         Reading
·         Writing
3.       Use different business communication formats in the process of                                                           3
generating business communication issues.
4.       Relate content to the process of language in use                                                                                        7
5.       Discuss elements of business-related issues such as:                                                                           6
·         Ethics
·         Cultural
·         Entrepreneurship
·         Legal aspect
·         Communication
·         Social responsibility
6.       Demonstrate knowledge in the decision making process of                                                                    6
Business communication issues
7.       Critically discuss and write about business issues                                                                                   6
·         Interferences
·         Inductive reasoning
·         Deductive reasoning
8.       Integrate elements of oral presentations and written business                                                              6
documents within a simulated business context
9.       Integrate acquired business knowledge from courses and experience to                                           5
the development of business communication issues.
                                                                                                                                                              Total      45
VIII.            Methodology
Students will be assigned business readings for analysis and discussion. They will be expected to integrate communication technology when preparing documents and using online resources. Translation of business documents will be one of the methods used to review grammar, mechanics and usage. A variety of classroom activities and presentations will be carried out to improve listening and oral production skills. Students are expected to register in to receive information and do various activities.
IX.                Learning resources
The Business English Department’s resources to support this seminar are: instructional materials prepared by the professors, audiovisual equipment (In focus, transparency projectors, TV set, DVD player, laptop computers and a course textbook. Students may also attend the Departments’ Language laboratory and Multimedia Resource Center to receive writing and research assistance.
X.                  Evaluation
Students’  final grade will consist of the amount of points accumulated in exams and the different activities during the semester. Students receive feedback on their in-class and homework writing assignments.
Exams and quizzes on assigned business                                                                              
communication literature issues                                                                                                               30%
Assignments, punctuality, and attendance[2]                                                                                  15%
Oral presentations and in class participation                                                                                         25%
Final class project in oral and written communication
On a selected business literary issue                                                                                                     30%
                                                                                                                                TOTAL                           100%
If necessary a different evaluation process will be used for students with special needs.
XI.    Assessment strategies
Rubrics, business journal and other non graded activities, will be used throughout the semester to conduct assessment of students’ learning.
XII. Grading  System
A final summative evaluation takes place at the end of the semester by averaging the grades of the tests, reports, quizzes, and other class activities.
The standard grading system will be used: 100-90 A, 89-80 B, 79-70 C, 69-60 D, and 59-0 F.
        American with disabilities act (Ley ADA)
Students should contact the “Oficina de Asuntos para las personas con Impedimentos (OAPI for its Spanish acronym). Our Department is commited to providing equal educational opportunities to all students, regardless of dissabilities in compliance with the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, (Ley ADA) and we are prepared to provide reasonable accommodations (those that do not substantially alter the nature of the course or cause undue burden on the professor) to students with disabilities while maintaining the academic standards that are fundamental to the quality of our courses. Students who have documented special needs that require academic support services must contact the professor during the first week of class, so these accommodations can be met.
XIII.  Course Resources:[3]
A.      Different readings will be available to students for class discussion and writing exercises
B.      Related movies will be used for analysis
C.      Grammatical exercises will be available for students
D.      Internet sources will be made available to students

[1] Mission:
To develop professional and ethical-minded management, business, and academic leaders through an education based on excellence, research initiatives, and services to Puerto Rico and the world. (2006)
[2] Attendance, punctuality, and class participation are required and will affect the final grade.
[3] These resources will be selected by the Professor

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